2016 Proton Persona receives 7,000 bookings in 23 days

Priced from RM 46,350 (INR 7,51,092.15).

The 2016 Proton Persona was launched on 23 August in Malaysia. As of 14 September, 7,000 units of 2016 Proton Persona have been booked, the Malaysian automaker announced this week.

The Proton Iriz-based new generation Proton Persona is 4,387 mm in length, 1,722 mm in width and 1,554 mm in height, and has a wheelbase of 2,555 mm. The 2016 Proton Persona is available in four grades in Malaysia: Standard, Executive, Premium and Premium SE.

Front and rear parking sensors, ABS with EBD and Brake Assist (BA), Electronic Stability Control (ESC), Traction Control (TC), Hill-hold Assist and front airbags are standard across the range. Thus, irrespective of the grade selected, the car is 5-star safety rated by ASEAN NCAP. Other highlights are, automatic headlamps, six airbags (dual front, side and curtain), keyless entry with push-start button, Android-based touchscreen infotainment system with satellite navigation, four-speaker sound system and two rear USB charging ports.

Also See: 2016 Proton Saga – Rendering

The 2016 Proton Persona is powered by the 1.6-litre VVT naturally aspirated four-cylinder petrol engine from the Proton Iriz. This engine develops 80 kW (107 hp) and 150 Nm of torque and sends power to the wheels via a 5-speed manual transmission or a continuously variable transmission.