All-New Lexus LBX Revealed - Pushing Boundaries of Automotive Luxury

Lexus premiered the all-new Lexus LBX. Presented to media at an event in Milan, Italy, by Chief Branding Officer Simon Humphries and Lexus President Takashi Watanabe, the new model will be introduced to Europe, Japan and selected markets worldwide from Q4 2023.

The inspiration behind the new Lexus LBX stemmed from the vision of Lexus Master Driver, Akio Toyoda, who sought to redefine the conventional notion of luxury cars and to go beyond the constraints of compact size to deliver a high-quality driving experience and design. The goal was to design a car tailored for the discerning customer, allowing them to relax and feel like their true self during casual drives.

The GA-B compact class platform underwent a comprehensive renewal, accompanied by refinements in electrification technology and core engineering characteristics. In pursuit of the Lexus Driving Signature, the aim was to create an engaging yet comfortable driving experience, with a rapport between the driver and car that gives the everlasting desire to stay behind the wheel and puts a smile on the face of all occupants.

The "Premium Casual" design philosophy establishes a presence and level of refinement that far exceeds its class. The mission was to develop a compact crossover appealing to customers with sophisticated taste, seamlessly integrating into their everyday lives as a casual essential.

The exterior showcases dynamic proportions and a confident stance, complemented by Lexus' latest "Unified Spindle" front facia design. For the interior, attention was placed on a premium design to ensure the highest quality. The goal was to craft an inviting and serene space fostering a seamless connection between the driver and car, promoting complete relaxation. Alongside five design themes, a new personalized "Bespoke Build" program will empower customers to create a truly unique vehicle tailored to their individual lifestyles and preferences.