Exclusive - Audi S4 spied while cooking up its ad campaign; Brochure revealed

“You don’t need to sell your house to buy a sports car”

IAB can reveal that this is the tag line Audi’s picked to market the S4 in India. The German company will start a campaign soon featuring Bollywood actress Gul Panag asking you to vote for Audi to bring the S4 to India.

The Audi S4 is to the Audi A4 what BMW M3 is to the 3 Series or what the C63 AMG is to the C-Class. You can argue that the RS4 is the right contemporary to the C63 or the M3, but the RS4 does not come in the sedan body style and is only available as an estate model.

Have we ever heard a sports car manufacturer talking about its product’s fuel-efficiency?

Audi will.

On top of mentioning that the S4 makes 325bhp, has a 0-100kph time of 5 seconds, it will state that the average fuel consumption of this performance-oriented variant is about 10.34kmpl. Some of the other facets of the S4 include its 3-liter V6 supercharged engine, Quattro all wheel drive and 7-speed S-Tronic gearbox.

We got a chance to go around the Buddh International Circuit in the Audi S4 yesterday. Besides the added oomph under the bonnet, what distinguishes it from the regular A4 are visual elements like the sports suspension, body kit, S4 emblems, paddle shifters and a sporty exhaust note.

Importing this car as a CBU will push the price over 65 lakh rupees but this is significantly cheaper than the C63 AMG and M3. The S4 strikes a better balance between performance and fuel economy than its German rivals at perhaps 20% cheaper price.

The S4 can create a new segment between the usual variants and the performance brute.

Audi S4 Brochure Scans

[can't see the slideshow above? Head over to the Audi S4 Brochure Scan Flickr page for direct viewing]