Auto Expo Live - Chevrolet Adra concept mini SUV unveiled
Chevrolet today unveiled the Adra concept SUV at the ongoing Auto Expo 2014. The Adra was developed entirely by Indian designers at the GM Technical Centre - India in Bangalore.
The Adra adopts traditional global Chevrolet design language while addressing local customer expectations to cater to the next-generation of Indian buyers, the company claims. It offers all the advantages of a traditional SUV - like high ground clearance, all-round visibility, high seating stance and generous interior space - in a compact package. The concept measures less than 4 meters in length.
GM India's president and managing director, Lowell Paddock, said that the Adra is a major achievement for Indian designers who conceptualized and designed the model from the ground up and that it represents a new possibility for the fast-growing compact SUV segment.
Along with the Adra concept SUV, Chevrolet also launched the Beat facelift.
Chevrolet Adra Concept SUV Image Gallery
Chevrolet Auto Expo 2014 Press Release
[Can't see the press release here? Head over to SlideShare]