Classic Legends remove 'Bullet' reference from Jawa Perak's promotional video
The promotional video for the new Jawa Perak gave a glimpse at what inspired the bobber-style motorcycle. The original footage took a not-so-subtle dig at the Royal Enfield Bullet. The video stated, "A BULLET (ahem) was a trivial thing to PERAK."
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The Mahindra & Mahindra subsidiary, however, decided to take remove that particular bit from the promotional video, stating, "Just isn’t our style." The new video replaces "A BULLET (ahem) was a trivial thing to PERAK" with "NOTHING could touch this Perak".
Anand Mahindra, Chairman, Mahindra & Mahindra Group tweeted:
Why the name Perak? Because the greatest products have great stories embedded in them. This clip’s a new edit. The old one had a (not so) subtle reference to a competitor. Put it down to our team’s over-enthusiasm. Now deleted. Just isn’t our style. We race against ourselves.
The new Jawa Perak was launched in India at an ex-showroom price tag of INR 1,94,500*, which puts it between the 350 cc and 500 cc products from Royal Enfield. The liquid-cooled, DOHC layout helps the Perak have a performance advantage over the air-cooled engines on the Royal Enfield motorcycles. The BS-VI compliant 334 cc, single-cylinder, liquid-cooled, DOHC motor on the Perak delivers 30.4 PS of maximum power and a peak torque of 31 Nm. In comparison, the 346 cc and 499 cc, air-cooled engines on the Royal Enfield motorcycles, currently in BS-IV guise, produce 27.57 PS/41.3 Nm and 20.07 PS/28 Nm respectively.
The hardware specifications are near identical as Jawa Perak uses telescopic front forks, semi-digital instrument console and a halogen headlight. The braking setup, too, comes at par with its rivals, and the Perak bobber uses disc brakes on both wheeler. The hardware is governed by dual-channel ABS. However, unlike its rivals, the Perak uses a mono-shock suspension at the back
Royal Enfield bikes are backed by a comprehensive dealer and service network that the brand has developed over the years. Jawa’s latest inning in the Indian market, on the other hand, is just a year old, and the Mahindra & Mahindra Group subsidiary has already placed 110 outlets across the country. In the short term, Classic Legends plans to reduce the waiting period for Jawa motorcycles through a more streamlined production setup, and by accepting bookings for just three months.
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The new Perak bobber, which was launched in the Indian market on 15 November, will be available for bookings from January while the deliveries will start from April 2020.
