Ducati enters pre-owned bike segment in India
Ducati has entered the pre-owned bike market in India through the Ducati Approved program that offers pre-owned Ducati motorcycles that go through quality and performance checks. Qualified Ducati Service technicians select and inspect every bike, certifying its history. Only a bike less than 5 years old, with a certified mileage lower than 50,000 km and that has passed 35 rigorous technical checks can be certified as Ducati Approved.
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The Ducati Approved program includes specialized assistance by the official Ducati network in India including Roadside Assistance. The program extends 12-month warranty coverage with the possibility of warranty transfer to the new owner in case of sale. Costs of materials and labour charges will be covered by Ducati dealers, without any advance payment and as per agreed terms & conditions.
Speaking about entering the pre-owned motorcycle segment, Sergi Canovas, Managing Director of Ducati India, said:
Our entry in the pre-owned segment in India will make Ducati more accessible to passionate bikers who aspire for the luxurious & premium experience offered by Ducati motorcycles. I believe that Ducati Approved program will help bike enthusiasts in upgrading themselves to their dream machine in a cost efficient and assured manner. With this program, our aim is to sell bikes with the same level of sophistication and authenticity as offered with a new Ducati.
Ducati approved is a certified global program that hosts pre-owned motorcycles ranging from a Scrambler Icon to the Panigale V4. With the Ducati Approved program, biking enthusiasts can now enter the world of Ducati with the certainty of its quality and enjoying authentic Italian performance.
Also read: Ducati Panigale V4 R launched in India; Limited to just 5 units
The official website (https://preowned.ducati.com/models/in/en/home) lists three motorcycles (when this article was written) that comprise two Ducati Diavel Carbon power cruisers (both 2015 models) and a SuperSport S (2017). The Ducati approved Diavel Carbon motorcycles have been listed for INR 5.88 lakh while the SuperSport S can be purchased for INR 8.64 lakh.