New variants of Force One SUV officially launched, range starts from Rs. 8.99L

We have brought you the brochure scans of the new variants of the Force One SUV. Today, Force Motors has officially unveiled the new variants at an event in Pune.

The SUV was available only in one trim level so far (with 2 seating configurations) and the company has added two more variants, one below the current trim level and one above it. The EX is the base variant, the SX is the original trim level but it now gets ABS with EBD. The LX is the top end variant which offers four wheel drive.

The entry level EX variant comes with a 2.6 litre BS3 diesel engine which produces 82PS and 230Nm. The One EX gets foglamps, body colored bumpers and is available in a 7-seat configuration. Force Motors says that the EX variant would be a good high end taxi for rural markets.

The SX and LX variants are powered by the 2.2 litre FMTECH diesel engine that is derived from Mercedes. This engine develops 141PS and 321 Nm torque.

The SX variant offers LED DRLs, ski racks, rear washer, wiper and defogger, alloy wheels, 2-DIN audio system with Bluetooth connectivity, remote central locking, reverse parking sensor, ABS with EBD (optional), driver seat height adjustment and cruise control. The top end LX variant has the same equipment level as the SX in addition to a 4x4 system.

The Force One EX is priced at Rs. 8.99 lakhs while the SX variant retails at Rs. 11.78 lakhs to 12.06 lakhs depending on whether you opt for captain seats and ABS . The top end LX will be launched in August. The new variants will be available at the showrooms from August 16.

Speaking about dealerships, Force Motors is planning to increase its passenger car outlets from 25 to 50 by the end of the current fiscal. The company is preparing its manufacturing unit to accommodate the upcoming Mercedes derived premium MPV.

Over 2,600 units of the One have been sold so far, since the car's launch less than two years ago. The Pune based automaker is hoping to sell around 2,500 units of the One this fiscal and around 5,000 units in the next fiscal (FY 2014-15).

BS Motoring reports that the BS4 versions of the One and the Gurkha will be launched in the first quarter of 2014.

Press Release can be found on Page 2.

Force Motors One SUV new variants press release

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[Source: Twitter handle of Business Motoring; Image: Our reader, Mr. Ritesh Madhok]