Ford sold 0 Ikons in January

Recently, we brought you an article on how we think Ford would benefit by replacing the Ikon with Fiesta. Now it seems the entire population of India agrees with us. In a shocking disclosure, Ford India did not sell any Ikons in January.

Astonishingly, that’s over a billion people unanimously agreeing that don’t want the Ikon anymore (even our politicians cannot do that). Ford Ikon sales figures were on a decline since the past few months but the company was managing 100+ units averagely.

This extreme scenario can be partly attributed to the Figo’s success as well which sold over 8,600 units in the same month. I understand that one is a hatch and other is a sedan. But if one thinks from a point of view of a customer who has just entered a Ford dealership, I cannot think of any good reason why I should buy an Ikon over a Figo.

The Figo is spacious, looks good, performs better, the interior is a much better place, is easy to maintain, has a lot of features and is overall a much better car. On the other hand, the Ikon just has a boot.

Anyone would easily compromise the boot and buy the Figo.

So this message goes to Ford India: Chuck the Ikon Out, Get the Fiesta In!