'Guardian Angels' - A very witty Mercedes Benz Commercial

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• New Rule Mandates Automatic Emergency Braking in Cars

  IAB Team 01/05/2024 - 20:29

  In a significant move towards enhancing automotive safety, the National Highway Transportation Safety Administration (NHTSA) has announced a new rule requiring all new light vehicles sold in the..

• Kia EV9 Wins Coveted Red Dot: ‘Best of the Best’ Award

  IAB Team 29/04/2024 - 21:57

  The Kia EV9 has been recognized with the prestigious ‘Best of the Best’ award at the Red Dot Award: Product Design 2024 in the Cars and Motorcycles category. Success at the highest level of the..

• BMW Streamlines Model Names: "i" Dropped from Petrol Cars

  IAB Team 30/04/2024 - 21:06

  For decades, BMW has adorned its gas-powered models with the iconic "i" at the end of their names, signifying fuel injection technology. However, in a strategic move, BMW is bidding farewell to the..

• Toyota Develops Dummy Fingers to Enhance Worker Safety in Auto Factories

  IAB Team 28/04/2024 - 16:41

  Toyota, renowned for its quality automobiles, is taking innovative steps to ensure the safety of its factory workers. The Japanese auto giant has introduced dummy fingers to evaluate and maximize the..

• Lamborghini Urus SE Makes World Premiere at Auto China Beijing 2024

  IAB Team 28/04/2024 - 15:10

  Following its unveiling at the Volkswagen Group Media Night on 24 April, the Lamborghini Urus SE made its world public premiere at the Auto China Beijing 2024 motor show. This new-generation..

• Porsche Giving 3D Training to Employees Using Apple Vision Pro

  IAB Team 27/04/2024 - 15:45

  Together with Porsche AG, management and IT consultancy MHP is taking industrial and production sector training to a new level: in a showcase event, part of the production process at the Zuffenhausen..