Hyundai Launches Vibrant Marketing Campaign for EV Lineup

22/05/2024 - 10:08 Hyundai Ioniq, Hyundai Kona, Hyundai, Car news IAB Team

Hyundai has kicked off a dynamic new marketing campaign to promote its electric vehicle (EV) lineup, aiming to entice EV-curious consumers to make the switch. The campaign showcases the IONIQ 5, IONIQ 5 N, IONIQ 6, and Kona Electric with eye-catching visuals that set it apart from previous Hyundai ads. The campaign features a wide array of ad placements, including broadcast and social media.

Engaging Broadcast Spots

Central to the campaign are a 60-second and two 30-second broadcast spots that debuted in mid-May. These will run throughout the summer during major events like the Olympics, MLB games, and NBA playoffs. Additionally, shorter 15- and 30-second spots will address common EV concerns, focusing on charging capabilities and driving range.

Also Read: Hyundai IONIQ 5 N Crowned World's Best Electric Performance Car

Creative Collaborations and Social Media Presence

Hyundai’s campaign also includes collaborations with content creators, featuring a “besties”-themed series with multiple Hyundai EVs and a music video partnership with artist Leroy Sanchez, a long-time Hyundai ambassador. Expanding its social media reach, Hyundai is launching a presence on Reddit with an official AMA (Ask Me Anything) hosted by a company representative and a new HyundaiUSA Reddit Pro account.

Diverse Ad Placements

The integrated campaign spans various platforms with paid social media ads, radio ads, point-of-sale displays, and content highlighting Hyundai’s participation in the Pikes Peak race with the IONIQ 5 N. There will also be head-to-head competitor comparison content and extensive HyundaiUSA.com updates. The campaign will leverage Hyundai's social media channels, including TikTok, Instagram, Facebook, and YouTube, to ensure broad visibility.

Also Read: Hyundai Ioniq 5 Robotaxi Passes Driver’s License Test

This ambitious marketing effort underscores Hyundai’s commitment to showcasing the benefits of its EV lineup and encouraging more consumers to embrace electric driving.