Old Hyundai models to target the commercial segment under 'Prime'

Old versions of locally manufactured models will cater to the commercial market.

Hyundai is changing its strategy for targeting the commercial segment. The company will cater to the demand from the commercial buyers in a way that doesn't hurt the sentiment of private buyers.

Speaking to carandbike, Rakesh Srivastava, Senior Vice President - Sales & Marketing, Hyundai Motor India, said:

We have introduced the Grand i10 Prime, Xcent Prime - and they are all earlier versions of the products - and they will cater to the commercial segment.

The company won't sell the facelifted Hyundai Grand i10 and facelifted Hyundai Xcent to commercial buyers in India until say the next-gen i10 twins are in the market.

Mr. Srivastava indicated that the company will carry forward this strategy to more models in the future, possibly including the all-new Hyundai Verna that will go on sale later this year.

Explaining the move, the sales & marketing boss said:

A product also introduced in the commercial segment loses aspirational value. We are trying to address this by way of a marketing initiative. We would like to differentiate the commercial product with the product that is going to address the requirement for personal mobility of the individual buyers. We would continue to address the requirements of the commercial segment by way of branding it differently.

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The Hyundai Xcent currently sells around 4,500 units a month, and with the arrival of the facelifted model, Hyundai aims to sell 6,000 units a month (including Hyundai Xcent Prime). The company will also export the new Xcent to over 40 countries.

[Source: carandbike]