How do you wipe the "cheap" stigma off inexpensive cars? - Bumper To Bumper
14/03/2012 - 12:00
Tata Nano, Bajaj ULC, Nissan Ashok Leyland small car, Nissan, Tata Nano
Shrawan Raja
How does a company ensure that its cars don't catch a "cheap car" stigma when they want it to ply segments that are mainly for first time car buyers and have a small framework?
In today's Bumper To Bumper video, this is my discussion. I've provided a couple of ideas, and I'd love to know your thoughts on this topic.
