Isuzu Motors India opens new showroom in Jaipur - IAB Report

08/12/2014 - 17:01 Isuzu MU-7, Isuzu D-Max, Isuzu Jayashankar Menon

Is the 12th outlet in the country.

Isuzu Motors India forayed into the Rajasthan market by inaugurating a new dealership outlet, 12th in the country in Jaipur yesterday with the launch of ts SUV, Isuzu MU-7 and pickup truck D-Max.

While inaugurating the 12th showroom in the country which came up at Divya Mall in Tonk Road, Shigeru Wakabayashi, Deputy Managing Director, IMI said: "As we are progressing and expanding our footprint in India, the new dealership in Jaipur marks our entry into the largest state, which houses many industries. Therefore, we are confident that our vehicles, known for their ruggedness, durability and fuel efficiency will appeal to our customers."

Mr. Shigeru Wakabayashi, Deputy Managing Director, ISUZU Motors India unveiling MU 7 in Jaipur — Isuzu launched in India in August 2012 with two vehicles, and at launched the D-Max extended cab variant at in February this year.

Wakabayashi also added that Rajasthan was a key market in Isuzu's growth stategy for India and the company was hopeful that the dealership would help them further strengthen its position.

The company is aiming at opening 60 outlets pan India by the end of next year. Isuzu Motors has presence in Delhi, Maharashtra, Tamil Nadu, Kerala, Andhra Pradesh, Telangana and Karnataka with dealerships in Delhi, Noida, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati and Kochi.

Isuzu Motors entered India in August 2012 with headquarters in Chennai and a regional office in Delhi. Currently, the Japanese subsidiary has a contract manufacturing agreement with Hindustan Motors. Isuzu imports completely knocked down kits of MU-7 and D-Max from its mother plant in Thailand and contract assembles at HM's plant in Tiruvallur near Chennai.

Isuzu D-Max Flat Deck Review grille — The company is reportedly also planning to introduce a large MPV to challenge the Toyota Innova.

Isuzu has signed agreements with the Government of Andhra Pradesh and Sri City at Tada in Chithoor district to set up a manufacturing plant. The company had acquired 107 acres of land last year and the construction is going on. The plant is likely to go on stream in 2016 with an initial installed capacity of 50,000 vehicles a year. Later, Isuzu will ramp up production capacity to 1.20 lakh units in a phased manner.

Also Read: Isuzu D-Max review

Isuzu is investing around INR 3,000 crore in this plant and planning to employ around 3,000 workers. What is more, the company is aiming achieving 100% localisation within three years of commencing production.