Mahindra announces price hike due to upcoming safety norms

23/06/2019 - 09:30 Mahindra XUV500, Mahindra Bolero, Mahindra TUV300, Mahindra KUV100, Mahindra Scorpio, Mahindra Prashant Singh

Mahindra has announced that it will increase the price of its passenger vehicles by up to INR 36,000. The hiked prices will come into effect on 1 July 2019.

Mahindra Thar 700 Copy — Mahindra recently launched the Thar Signature Edition at INR 9.99 lakh*. The special edition model is INR 50,000 more expensive compared to the regular model.

Stricter safety norms (AIS 145) will come into effect on 1 July 2019, as a result, all the automakers are forced to introduce the standard safety features such as driver airbag, seat belt reminder for driver and co-driver, rear parking sensors and speed warning system. The company says that the price hike is a direct result of the newly added safety features.

Talking of the same, SUVs such as the Scorpio, Bolero, TUV300 and KUV100 NXT will bear a substantial price hike, while XUV500 and Marazzo's price will only be hiked very marginally because most of the features are already present as standard in these vehicles. The XUV300 and Alturas G4's price will presumably remain untouched.

The updated price list is yet to be released.

Mahindra Bolero — Mahindra launched the 2019 Bolero Camper also recently, with prices starting at INR 7.26 lakh* and extending up to INR 7.90 lakh*.

Also read: Mahindra Thar 700 (Mahindra Thar Signature Edition) launched at INR 9.99 lakh

According to Rajan Wadhera, President, Automotive Sector, M&M Ltd., “At Mahindra safety has been at the core of our product development process and we welcome the regulatory requirements relating to safety upgrades. We value every road user’s life and have been effectively contributing to the evolving safety ecosystem. However, the safety regulatory requirement has led to some cost increases. Consequently, we are taking a price hike across some of our passenger vehicles, effective July 1, 2019.”

*Ex-showroom, Delhi