Mahindra re-opens XUV500 bookings next month
Launched on the 29th of September, the XUV made history when the company declared the their latest offering was sold out within 10 days of launch. 8000 orders from across India set the cash registers ringing for Mahindra dealers. Due to production constraints, Mahindra had to delay the international launch of the XUV500.
Currently, Mahindra is working on the existing 8,000 deliveries which should be completed by January. Hopefully, M&M will sort out the supply constraints in the second round of bookings enabling them to accept more orders.
The existing owners have given the XUV500 an excellent word of mouth. Thus, M&M can be rest assured that the second round of bookings will be a successful one. However, knowing the situation, the company may choose to bump the price to increase profitability.