IAB Report - Mahindra Arjun Novo tractor launched at INR 7.35 lakhs

First product on Mahindra Tractors' new high horse power platform.

Mahindra Tractors launched the new Mahindra Arjun Novo tractor based on its new high horse power platform. The tractor is priced at INR 7.35 lakhs (ex-showroom Pune) for the 57 HP variant which is INR 15,000 dearer than the outgoing Arjun 605Di.

The Mahindra Arjun Novo is available in two variants - 605DI-i (57 HP) and 605DI-PS (52 HP). The Arjun Novo is the first tractor to be fully developed in-house by Mahindra Research Valley (MRV) in Chennai and is claimed as the most advanced tractor to be launched by the company.

The Arjun Novo has a torque output of 236.9 Nm (with backup torque of 33%) which is highest in its category. The lift capacity of 2,200 kg is also best-in-class. The farm equipment is fitted with an 18-speed synchromesh transmission (15 forward and 3 reverse gears) and has the longest service interval in its class of 400 hours.

The company says that the tractor has been tested on 40 different applications for a cumulative duration of 70,000 hours.

The new generation tractor also comes with an optional air conditioned cabin. Other highlights include 4-way adjustable driver seat, suspended pedals and instrument console with auto diagnostic indicators.

Also read: Mahindra 2 Wheelers to tap rural market through tractor dealerships

Mahindra is the world's largest tractor maker (in terms of volume) and rolled out the 2 millionth tractor from its Kandivali plant last year.

More details are available in the press release below.

Mahindra Arjun Novo launched - Press Release

[Head to Slideshare if you can't view the press release.]