Maruti Vitara Brezza is first Maruti to be fully developed in India - Report

Unveil at Auto Expo 2016.

In an interview with The Indian Express, CV Raman, executive director, Engineering, Maruti Suzuki stated that the Maruti Vitara Brezza is the first product to be fully developed by the Indian R&D team.

He said:

While the Indian R&D team works with the global team on various models, in case of Brezza all decisions and judgments on the car were taken by Maruti team and no validation of judgements were taken from the global team of Suzuki.

Apparently, the Vitara Brezza project (codenamed YBA) was given to the Indian R&D team as a challenge by Suzuki. Commencing work from the middle of 2011, the sub-4m SUV was developed within three and half years, which is similar to the time taken by an integrated R&D team (Indian R&D and Suzuki’s global R&D) to develop a product.

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Confirmed to debut at the Auto Expo 2016, Maruti has already teased the exterior design of the compact SUV, which draws inspiration from the new Vitara (not sold in India). The Vitara Brezza will slot in the segment that comprises of the Mahindra TUV300, Ford EcoSport and the yet-to-be-launched Tata Nexon. It will be sold through Maruti’s regular chain of dealerships, rather than the premium car NEXA outlets, according to reports.

[Source: The Indian Express]