Mercedes-Benz Integrates ChatGPT in its Cars

Mercedes-Benz is further expanding the use of artificial intelligence and integrating it into the voice control of its vehicles as the next step. By adding ChatGPT, voice control via the MBUX Voice Assistant's Hey Mercedes will become even more intuitive. An optional beta programme will start June 16, 2023 in the U.S. for over 900.000 vehicles equipped with the MBUX infotainment system.

Customers can participate via the Mercedes me app or directly from the vehicle using the voice command “Hey Mercedes, I want to join the beta programme”. The rollout of the beta programme will happen over the air. Mercedes-Benz is integrating ChatGPT through Azure OpenAI Service, leveraging the enterprise-grade capabilities of Microsoft’s cloud and AI platform.

ChatGPT complements the existing intuitive voice control via Hey Mercedes. While most voice assistants are limited to predefined tasks and responses, ChatGPT leverages a large language model to greatly improve natural language understanding and expand the topics to which it can respond.

Users will experience a voice assistant that not only accepts natural voice commands but can also conduct conversations. Soon, participants who ask the Voice Assistant for details about their destination, to suggest a new dinner recipe, or to answer a complex question, will receive a more comprehensive answer – while keeping their hands on the wheel and eyes on the road.

A collaboration with Microsoft enables the integration of ChatGPT. Through Azure OpenAI Service, Mercedes‑Benz is tapping OpenAI’s large-scale generative AI models combined with the enterprise-grade security, privacy and reliability capabilities of Azure. Data protection is a top priority for Mercedes-Benz. Customers know at all times what information is collected and for what purpose, and they are free to make their own decisions. Mercedes-Benz protects all customer data from manipulation and misuse.