Mercedes Benz India targets tier II, III cities
After losing considerable market share to BMW, Mercedes India wants to regain its dominant role in the Indian luxury Automotive Market. Their strategy to achieve this goal - tap those market which are still virgin – the Tier II and the Tier III cities.
The luxury car maker also announced opening of its financial arm.
Mercedes Benz India CEO Peter T. Honegg -
Though it will be difficult to compete with banks, through internal business we can offer an array of service packages
To set up their new base, Mercedes is planning 7 to 10 tier II and tier III cities in one year, for a period of three to five years. They aim to sell close to 50 units per year in those markets.
Source - BSMotoring.com