Siddhartha Lal hopes to sell a million Royal Enfield 650 Twins a year - Report
According to a report from DNA India, Siddhartha Lal expects the Royal Enfield 650 Twins to reach annual sales of up to 1 million unit globally in 5 to 10 years.
Royal Enfield launched the Interceptor 650 and the Continental GT 650 in India priced from INR 2.50 lakh and INR 2.65 lakh (ex-showroom Delhi), respectively. RE claims that the 650 Twins will pave the way for the company to be a global bikemaker. In fact, the twins are specifically developed for the global markets.
Speaking about the future sales projection for the 650 twins, Siddhartha Lal – MD & CEO, Eicher Motors (Royal Enfield’s parent company), said:
The market size is relatively small globally. I think we can expand the market over the next five years. Above 500cc, the market in India is around 10,000-15,000 motorcycles, whereas, overall the market is 20 million. So, 10,000-15,000 units is just 0.1%, which is nothing. The way Royal Enfield has been able to grow in size (in 350cc) in India from virtually zero to now million, we think we can do the same in global markets for the Twin bikes, that is our objective for the next 5-10 years.
The Royal Enfield 650 twins share a lot of components. For instance, the engine, frame, wheels, suspension, and a lot of different parts are standard between the two. The Royal Enfield Interceptor 650 modern-retro roadster features an upright riding posture and round fuel tank. On the other hand, the Royal Enfield Continental GT 650, a neo-classic café racer, features a tear-drop fuel tank, rear-set footpegs and clip-on handlebars.
The Royal Enfield 650 twins are powered by a 648cc, parallel-twin, 8-valve, fuel injected engine that is tuned to churn out 47 bhp of maximum power at 7,100 rpm and 52 Nm of peak torque at 5,250 rpm. The twin-cylinder powertrain works in tandem with a 6-speed transmission, while a slip-assist clutch is standard.
Also Read: Royal Enfield Interceptor INT 650 vs KTM 390 Duke drag race [Video]
The chassis is held by telescopic forks at the front and twin gas-charged shock absorbers at the rear. Braking power on the twins come from a 320 mm front rotor and a 240 mm rear disc, while dual-channel ABS from Bosch is standard.
[Source: DNAIndia.com]