Royal Enfield enters Argentina; opens flagship store in Buenos Aires

Royal Enfield has announced its entry into the Argentinian market. The motorcycle manufacturer has opened its first flagship store in the capital city of Buenos Aires. Royal Enfield says Argentina is the second biggest motorcycle market in Latin America and Buenos Aires represents the largest motorcycling community in the country.

Located at Avenida Del Libertador 3344, Vicente Lopez, the flagship store includes sales, service and spares. Royal Enfield has appointed Grupo Simpa as its official dealer-partner for Argentina; and will look after all market development and support activities such as marketing and aftersales, for the brand in the country. Argentina is the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store. Speaking on Royal Enfield’s entry into Argentina, Mr. Rudratej (Rudy) Singh, President – Royal Enfield said:

Royal Enfield is the fastest growing motorcycle brand in the world. Our approach in international markets has been to focus on key cities that strongly influence the motorcycling and lifestyle culture in the country. Our fast growing network of flagship stores are now present in nodal cities like London, Paris, Madrid, Barcelona and Melbourne to name a few. More recently our focus has been on fast emerging motorcycle markets, like South East Asia and Latin America. We are expanding our footprint in the Latin American region, where we already have established presence in key cities like Sao Paulo, Medellin and Bogota. The flagship store in Buenos Aires fit right into our city-focused global expansion approach. People here are looking for fun, evocative, leisure motorcycling options that are practical for city-riding as well. We look forward to bringing the Royal Enfield world of pure motorcycling to Argentina that will enable us to realize our competitive potential in the second biggest motorcycle market in the South American region.

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The cult motorcycle manufacturer will sell four of its products in the market: The Bullet 500, Classic 500 range, Continental GT, and the Himalayan. Operations start from this month, and the brand says the dealership will create a robust ecosystem for customers and motorcycle enthusiasts, comprising unique retail experience, aftermarket capabilities, rides and community events.

Brazil, Argentina and Colombia are among the three most important markets for Royal Enfield in Latin America. Apart from India, the brand is present in over 50 countries worldwide, through over 540 dealerships and 36 exclusive brand stores. Royal Enfield sold over 660,000 units globally in FY 2016-17, The company intends to ramp-up its production capacity to up to 900,000 motorcycles by end of 2018, to meet its increasingly rising global demands.