Tata Motors

Brand Overview 

Tata Motors Limited, formerly founded as Tata Engineering and Locomotive Company (TELCO) in 1945, is an Indian multinational automobile company. Its products are not only limited to passenger and sports cars but also expanded to other vehicles including vans, trucks, coaches, buses, construction equipment, machinery and military vehicles. Throughout the automaker’s history, Tata has left an impression in the automobile evolution with the launch of leading-edge powertrains and engines using electrical energy.

Headquartered in Mumbai, Maharashtra, India, Tata Motors possesses six assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in India and several ones in foreign countries such as Argentina, South Africa, Great Britain, and Thailand. Today, the Tata Motors Group has a worldwide network with more than 6000 showrooms and dealerships in over 175 countries. Especially, in India, there are 738 Tata authorized showrooms & dealers across over 200 cities.

Interesting facts

1. Logo meaning: A straight-lined “T” in the ring of the eye-catching blue-colored Tata logo symbolizes a tree of trust on which consumers can count, and the blue color signifies the excellence, reliability and vitality of this brand throughout over 150-year history. 
2. First model launch: The Tata Mobile is the first passenger vehicle launched in 1989, and its launch commenced the age of competitive indigenous automobile market.  
3. Yearly sale unit: As the Indian’s most successful auto seller, in 2019 the company recorded that its passenger cars sold were nearly 50 thousand units and its revenue was around $43.4 billion. 

Brand models

Until now, 16 car models of Tata Motors have come to the market and are categorized into four main body types – SUV, MUV, Hatchback, and Compact Sedan. However, there are eight models remaining on sale in the Indian auto market. Besides, Tata has incubated the launch of 5 upcoming cars in India – Tiago EV, Tiago EV Facelift, Altroz EV, Gravitas and HBX – as well as electric versions of the Altroz and the Tiago.

List of ongoing Tata models

List of upcoming Tata models

 Popular models 

1. Tata Altroz

Being Tata’s latest model, the Altroz has lived up to the manufacturer’s expectations as being a rival for Hyundai i20, Maruti Suzuki Baleno, Toyota Glanza and Honda Jazz. The Tata Altro is a good-looking and well-proportioned hatchback with its design based on ALFA, a new modular platform. Instead of getting a swooping shape that other Tata cars possess, the Altroz has a unique face with a more cliff-like shape which makes it dynamic and edgy. In addition, the rear-end cutout, a downward belt-line and the widened wheel arches also bring about a sportier look for the Altroz. The interior of the Tata Altroz looks cluttered with large seating, spacious knee room and little redundant details. In terms of equipment, there are some outstanding features such as a dual-tone dashboard, a semi-digital instrument cluster, steering-mounted audio controls, a keyless entry, cruise control and an ambient lighting system.

The Altroz offers customers either diesel and petrol engine options, and both of which are BS6 compliant and are mated to a 5-speed manual transmission. While the 1.2-litre petrol engine produces  86PS/113Nm, the diesel one outperforms slightly with 90PS/200Nm. 

Those who are interested in the Tata Altroz can choose among five variants: XT, XE, XM, XZ and XZ(O). The Tata Altroz is priced in the range from Rs. 5.29 lakh to Rs. 9.29 lakh (ex-showroom Delhi).

2. Tata Tiago

Having been launched for a while, the new versions of the Tata Tiago have undergone some changes in design, which reflects the Impact 2.0’ design language. These include a sculpted hood, a piano-black end front grille, angular headlamps, sharper lines and creases in the rear. Inside, the cabin of the Tata Tiago is also updated with the inspiration from the premium sibling – Altroz. Some notable interior features of Tata Tiago are premium seat upholstery, an 8-speaker surround sound system, and a high-speed alarm system. 

In terms of engine and performance, Tata Tiago only uses BS6-compliant 1.2-litre three-cylinder petrol engine which produces 83bhp at 6000rpm and 113Nm of peak torque at 3300rpm. It offers drivers 2 options of transmission - a standard five-speed manual and AMT automatic transmission. 

The Tiago comes to the market with seven variants: XT, XE, XZ, XZ+, XZ+DT, XZA, XZA+ and is priced between Rs 4.6 lakh and Rs 6.6 lakh (ex-showroom Delhi).

3. Tata Nexon

The design of the Tata Nexon also aims at young and dynamic customers who are looking for vibrant cars. Upgraded with the new “Impact 2.0” design language, this car is studded with a set of LED DRL headlamps, a bumper which is mated with fog lamps, exotic diamond-cut alloy wheel and trendy tail-lights in the rear. All of these features do not only give the Nexon a premium look but also have excellent functions. The cabin is also properly furnished with a three-tone layout, a modern dashboard, and technology-connected equipment such as a 7-inch touchscreen infotainment system, a tyre-pressure monitoring system and a digital instrument cluster.

Customers can choose between 2 engine options that are a BS6-compliant: a 1.5-litre turbocharged diesel engine and a 1.2-litre turbocharged petrol engine. Both engines produce impressive output figures in terms of power performance - 110PS for the diesel engine and 120PS for the petrol one. 

The Nexon is now available in ten variants: XM, XZ+, XZ+(S), XZ+(O), XE, XMA, XZA+, XZA+(S) and XZA+(O) and is sold for between Rs 6.95 lakh and Rs 12.7 lakh.

Conclusion 

Since it has achieved striking success in the automobile industry, it goes without saying that Tata is a fierce competitor for some giant names such as Maruti Suzuki, Honda, Hyundai, Toyota in the Indian auto market, and worldwide playground as well. Keep up with Indianautosblog in order not to miss out on any news about Tata or any brands you are keen on.