Tata Motors sells three lakh units of the Tata Magic - IAB Report

22/09/2015 - 19:32 Tata Ace, Tata Motors CV Riza Rizvi

Magic was the first small commercial four wheeler in public last-mile connectivity.

Tata Motors’ last mile public transport commercial vehicle Tata Magic has achieved a milestone of three lakh unit sales.

It is based on the Ace platform and is available in four variants based on engine type and fuel, they are – Magic Diesel (BS3 & BS4), Magic CNG (BS4), Magic Iris Diesel (BS3 & BS4) and Magic Iris CNG (BS4). The Tata Magic is manufactured at the company’s Pantnagar plant and commenced production in August 2007.

Tata Magic Press image — Available in diesel and CNG variants, the Ace-based Magic was launched in 2007, and received minor exterior and interior changes last year.

The Magic was introduced in June 2007 and was the first small commercial four-wheeler in the last mile public transport segment, where it currently holds an 85 percent market share. It is used both as an intercity and intra-city vehicle with sales in key markets such as Rajasthan, Uttar Pradesh, Orissa, West Bengal, Bihar, Maharashtra, Madhya Pradesh, Chhattisgarh, Karnataka and Andhra Pradesh.

Tata Magic Iris Electric powertrain — A Tata Motors official this year acknowledged the development of electric and hybrid variants of the Ace. The same tech could be packed into other Ace family members, such as the Magic.

Tata says that the Magic will also contribute towards the government’s Smart Cities programme by providing an all-weather proof, stylish, safe and comfortable passenger carrier, which is better on emission and provides superior operating economics. Tata Motors say that the Magic has also contributed to the ‘Make In India’ initiative by being exported across 20 countries including SAARC nations and African countries.