Tata Nano to get 350 dedicated showrooms by the end of 2012
The idea is to make the product approachable even in the distant and unreachable place. One of the key factors for the success of the Maruti Suzuki Alto is the massive web of the Maruti sales and service network.
The global small car leader has over has a sales network of 1000 centres in 555 towns across the country and is targeting 500 more by the end of 2015. Tata Motors is trying to replicate the success factors of the Alto to make their own product successful.
These exclusive showrooms will be primarily established in the Tier-III and Tier-IV cities across the nation.
[Source: economictimes.indiatimes.com]