Tough Bolero in new Avatar- Bolero VLX CRDe launched

Ask the Bolero owner in your locality how his vehicle performs and he would go on talking about the rugged work horse which can handle harsh terrains and potholes with little fuss. It is a utility vehicle but some how most of us can't look at it as a SUV, can we?

The Scorpio and Safari are Indian SUVs which are far more superior in shape, styling, interior quality compared to the Bolero. Then comes the engine. The 2.2 CRDI unit on both the SUVs offer far more superior levels of NVH, which the Bolero lacks. Or lacked.  The all new Bolero VLX CRDe variant has come out, and boy oh boy we have been waiting for this to happen.

The VLX comes with a substantially more powerful 2.49L CRDe diesel engine producing 97 Bhp and 255 Nm torque available from 1800-2200 rpm,as opposed to the older models which produce a meager 63 Bhp and 180 Nm torque.

Apart from the engine, M&M has blessed it with new dual tone interiors, which it says would add character to the tough workhorse. Exterior looks remain the same except for those big-sized decals along the doors and CRDe badge on the front fender. Mahindra also mentions that the brakes have been enhanced, but without a test drive we really can't judge what it is. The front suspension has apparantly had some changes and that along with the NGT 530R transmission takes the Bolero closer to being a SUV than ever before.

“The Bolero VLX offers a quantum leap in power and performance due to an Electronic Computer Controlled engine management system. It also offers a superior driving experience and an advanced level of refinement with reduced NVH (Noise, Vibration and Harshness) levels. This rugged, yet stylish SUV has enough power to whip up a storm and is ideal for the young, urban customer who takes to the city and the open road with equal ease,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

The Bolero VLX CRDe is priced at Rs. 6.9 lakhs (ex-showroom Jaipur).

Special Edition:

The company has also launched a Special Edition,which comes in two exquisite colours: Mist Silver and Golden Sahara Beige. Part of the treatment is the european leather upholstery and a CD/MP3 player.

The special edition is priced at Rs. 6.49 Lakhs (Ex-Showrrom) Jaipur.

What we think- The New Bolero is all set for a new lease of life, waiting to spell a change. We guess the 2.2 DICOR unit from Tata will naturally find its new home under the Sumo or the Spacio's hood in no time. The Bolero is India's best selling UV and VLX CRDe should further strengthen its position in the market.

Press Release follows after jump

PRESS RELEASE:

Mahindra launches the Bolero VLX with CRDe technology
September 29th 2008, Jaipur: Mahindra & Mahindra Ltd. (M&M), the leader in the UV segment in India, today launched the most powerful Bolero yet - the Bolero VLX with CRDe technology. The modern 2.49L Common Rail Diesel Engine (CRDe) belts out an awesome 97 HP and ensures a superior pick-up with smoother drive. The Bolero VLX is priced at Rs. 6.9 lakhs (ex-showroom Jaipur). “The Bolero VLX offers a quantum leap in power and performance due to an Electronic Computer Controlled engine management system. It also offers a superior driving experience and an advanced level of refinement with reduced NVH (Noise, Vibration and Harshness) levels. This rugged, yet stylish SUV has enough power to whip up a storm and is ideal for the young, urban customer who takes to the city and the open road with equal ease,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

In the Bolero VLX, injection pressure independent of the engine speed and flat torque over a wide speed range ensure greater driveability and control. An advanced active surge damper reduces jerks during gear shifts to offer a smooth ride.

The superior NGT 530R transmission and upgraded front suspension are ideal to take on tough terrain. The Bolero VLX also features a sophisticated Voice Assist System which makes the drive safer through an audio alert which warns the driver in case the door is left open or a seat belt is unfastened.

The vehicle’s stunning body graphics add a dash of style to this powerful SUV. The premium dual-tone upholstery and elegant seating ensures that passengers travel in comfort while the stylish dashboard and trendy instrument cluster add a touch of class to the interiors. The soft grip, leather wrapped steering wheel has a sporty feel and enhances driver comfort.

Bolero Special Edition also launched
The company also launched the Bolero Special Edition with exciting new features and an exclusive look, priced at Rs. 6.49 lakhs (exshowroom Jaipur). With its sporty appearance and plush interiors, the Bolero Special Edition is based on extensive customer feedback and is meant for the young, urban customer who likes to stand apart from the crowd. The Special Edition is available in two exclusive, exquisite colours: Mist Silver and Golden Sahara Beige. The subtle body graphics on the sides and bonnet add to the designer effect, while the aluminium mesh gives the SUV a unique and rugged appeal. The smart exterior of the vehicle is further complemented by its luxurious interiors.

The rich, European leather upholstery with premium black lining and Special Edition branding adds a touch of class, while the CD-MP3 player keeps you entertained through your journey. The Bolero is India’s most popular SUV and the clear favourite across the country, a validation of the superior value it offers, its ability to traverse all kinds of terrain and to cater to a diverse range of customers. In 2007-08, the Bolero became the first brand in the SUV/UV/MPV category to cross 50,000 units in one year, making it India’s No. 1 SUV brand for three years in a row.

Source- Cubic Capacity via MahindraBolero.com