TVS Apache RR310 gets complementary performance upgrades

TVS Motor Company is offering ECU remap and swapping parts like bar-end weights, and chain roller on all RR310 motorcycles free of charge. An IAB follower, who wishes to remain anonymous, shared the information and the screenshot (below) of the SMS from TVS Motor.

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The revision to the ECU mapping is aimed to enhance the performance of the motorcycle although its effect on the power output is yet unknown. For reference, the 312 cc reverse inclined, single cylinder, liquid cooled, 4-valve fuel injected (Bosch - Closed-loop EFI) engine on the Apache RR 310 delivers 34 PS of maximum power at 9,700 rpm and 27.3 Nm of peak torque at 7,700 rpm.

Apart from the ECU remap, the company would offer a new rubber cushion pads for the visor. The motorcycle has suffered from vibration issues and to provide some solace on that front, TVS Motor would replace the existing bar-end weights with heavier units. The new bar-end weights are aimed to filter out the vibrations more efficiently. Lastly, the company would replace the chain roller on the RR310.

It is to be noted that the TVS Apache 310 missed its annual sales target by nearly 50 per cent for 2018. The company was able to sell just 5,297 units of its flagship motorcycle throughout the year, as against its goal of 10,000 units. The sales of the bike dipped to 132 units and 185 units in November and December respectively.

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The fall in sales could be associated with the rise of on-road prices due to an increase in the insurance cost followed by more competition from rival brands. November witnessed the arrival of the Royal Enfield 650 Twins and the relatively pocket-friendly Jawa bikes. The latest initiative is aimed to improve customer satisfaction levels and boost sales.