Venucia VOW concept - Auto Shanghai Live

Cameras on A-pillars instead of conventional mirrors.

Chinese local brand Venucia has displayed its new VOW concept at Auto Shanghai 2015. Venucia is a fully-owned subsidiary of the Dongfeng Nissan Passenger Vehicle Company (DFL-PV) joint venture that sells cars only in the Chinese domestic market.

The VOW, acronym of “Venucia Over Wonder”, is a brand new sports crossover which features bold coupe-like design with elevated ride height, bowed roof rails and flared wheel arches. The textured grille between sleek LED headlamps, a chrome bar and LED daytime running lights in the lower part of the bumper dominate the front fascia.

While large alloys give the car good presence, the rear boasts stylish LED taillights, with the brand’s name etched across the bootlid and diffuser-like elements in the lower part of the bumper. The prototype shown is painted in bright blue, which the company says is inspired from Bolivia's Salar de Uyuni high plateau in the Andes mountains ranges.

The concept car features suicide doors with hollowed-out handles. The A-pillars house two cameras in place of conventional mirrors. Venucia hasn’t shared details about the concept’s technical specifications or its dimensions. It is to be seen whether the concept makes it to production, and that would largely depend on the the Chinese public's reaction.

Venucia, or 'Kai Chen' in Chinese, sells low-priced cars from Nissan platforms and currently offers four cars - a supermini hatch (R30), a compact hatchback, a mid-size hatch, and an SUV.