Taking into account the prevailing health scenario caused by Covid-19, Yamaha, too, has jumped into the online sales bandwagon. The Japanese company has revamped its Indian website and added a new Virtual Store which will allow customers to not only browse through its product portfolio in detail but also make a completely digital purchase.
Yamaha’s new user-friendly website with online sales facility is a part of the brand's continued effort to provide exciting experiences to its customers under its strategic campaign "The Call of the Blue".
ArraySpeaking on the occasion, Mr Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said:
Digital is future, and our new website with Virtual Store is ready to offer an enhanced buying experience and personalised customer services (One to one service) to the two-wheeler customers in India. Yamaha's philosophy to offer excitement that goes beyond the customer expectations will unfold a new chapter with the new Yamaha website as we accelerate the digital transformation of Yamaha's retail operations through a safe, reliable and engaging online portal. Bringing more innovation to the concept, in future, our customers will also be able to purchase apparels and accessories on the same platform thus providing a ready solution with the enhanced buying experience. Our existing after-sales activities like extended warranty offers and roadside assistance will be an added advantage to the customers.
Yamaha’s new website will have all the latest features including the Virtual Store with a 360-degree view of the two-wheelers along with the specification comparison between different products bundled under the Buyers Guide option. Yamaha dealerships will also provide their support in promoting the contactless delivery and use digital communication tools, like WhatsApp, for communication with the customers. Through this website, customers can also opt for doorstep service for their purchase-related enquiries based on their requirements.
In a significant move towards enhancing automotive safety, the National Highway Transportation Safety Administration (NHTSA) has announced a new rule requiring all new light vehicles sold in the..
For decades, BMW has adorned its gas-powered models with the iconic "i" at the end of their names, signifying fuel injection technology. However, in a strategic move, BMW is bidding farewell to the..
The Kia EV9 has been recognized with the prestigious ‘Best of the Best’ award at the Red Dot Award: Product Design 2024 in the Cars and Motorcycles category. Success at the highest level of the..
Toyota, renowned for its quality automobiles, is taking innovative steps to ensure the safety of its factory workers. The Japanese auto giant has introduced dummy fingers to evaluate and maximize the..
Following its unveiling at the Volkswagen Group Media Night on 24 April, the Lamborghini Urus SE made its world public premiere at the Auto China Beijing 2024 motor show. This new-generation..
Together with Porsche AG, management and IT consultancy MHP is taking industrial and production sector training to a new level: in a showcase event, part of the production process at the Zuffenhausen..