Hero Splendor sales take another massive hit in July 2019
Hero MotoCorp’s highest-selling product, the Splendor has taken another massive hit in its sales performance in July this year. The commuter segment motorcycle witnessed a 50% fall in year-on-year sales in July 2019. Hero MotoCorp sold 1,30,333 units of the Splendor in July 2019 as against 2,60,865 units sold in the corresponding month last year.
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The Hero Splendor and Honda Activa are usually in constant competition for the highest-selling two-wheeler tag. The Honda Activa, for reference, found 2,43,604 buyers last month. Check out the six-month sales performance of Hero Splendor vs. the Honda Activa in the table below:
| Month | Hero Splendor | Honda Activa |
| July | 1,30,333 | 2,43,604 |
| June | 1,77,413 | 2,36,739 |
| May | 1,99,225 | 2,18,734 |
| April | 2,23,532 | 2,10,961 |
| March | 2,46,656 | 1,48,241 |
| February | 2,44,241 | 2,05,239 |
It’s the third consecutive month when Hero MotoCorp reported sub-two lakh sales figures for the Splendor. The overall automobile industry is suffering from lacklustre sales. In terms of overall year-on-year sales in July 2019, Hero MotoCorp witnessed a 22.9% fall while Honda Motorcycle and Scooter India saw a 10.5% decline. Meanwhile, Suzuki Motorcycle India registered a 17% growth in the same period.
Check out the overall year-on-year sales for July 2019 below:
| Brand | July 2019 | July 2018 | Difference |
| Hero MotoCorp | 5,11,374 | 6,63,283 | -22.9% |
| Honda 2Wheelers | 4,55,036 | 5,08,589 | -10.5% |
| TVS Motor | 2,08,489 | 2,47,042 | -15.6% |
| Bajaj Auto | 1,70,978 | 2,01,433 | -15.1% |
| Suzuki Motorcycle | 62,365 | 53,321 | 17% |
| Royal Enfield | 49,182 | 67,001 | -26.6% |
| India Yamaha Motor | 47,918 | 69,097 | -30.7% |
To boost its sales during the festive season, Hero MotoCorp has announced the ‘Hero Scooters Grand Carnival’ offer. Hero MotoCorp will offer low down-payment, low rate of interest, service offers and PayTM benefits worth 8,500. The offer is valid on Hero MotoCorp’s complete scooter range. The brand has also started a home delivery service of new two-wheelers to enhance the buying experience. The new home delivery service costs INR 349 over the on-road price of any new two-wheeler from the Indian manufacturer.
Also Read: Hero MotoCorp announces 1% price hike for motorcycles and scooters
Meanwhile, the Hero MotoCorp is working on updating its product portfolio to comply with the upcoming BS-VI emission norms. The company received the BS-VI certification for the Splendor iSmart in June this year, and we expect to hear the launch date very soon. The BS-VI iteration of the Splendor iSmart was designed and developed at Hero MotoCorp’s Center of Innovation and Technology (CIT) in Jaipur.
