Tata Motors to offer digital configurator for Tata Harrier customers - Report

According to a report on the Business Standard, Tata Motors will roll out a digital configurator for customers of the Tata Harrier SUV. The configurator, which will be a three-dimensional graphics-based front-end application, will allow buyers to choose the engine and gearbox combination, brakes, suspension type, seating configuration and other accessories, says the report.

Rajendra Petkar, chief technology officer, Tata Motors, said that the configurator will be a "big step-up from offering customization", and will also "significantly" reduce the time to market and enhance operational efficiency and save costs for the company. Made in-house by Tata Motors’ engineering team, the configurator will be available on all iOS, Android and Windows laptops. When launched, it would have taken the team over a year-and-a-half in developing the application.

Every customer will be assigned a unique configuration ID, which will be a one-point reference number of sorts until the vehicle is delivered. Not only the Harrier, but future Tata products on the Omega (Harrier's platform) and Alpha platforms will also benefit from this configurator. A premium hatchback will be the first product to use the Alpha platform. To be inspired by the Concept 45X, this hatchback has already started testing on Indian roads and is reported to arrive in the September-October period of 2019 to challenge the dominance of the Maruti Baleno.

Also read: Tata Tigor JTP to launch by Diwali this year

The Tata Harrier is scheduled to go on sale in India in the fourth quarter of the current financial year. It was previewed by the Tata H5X concept at the Auto Expo this year and is expected to be powered by Fiat Chrysler's 2.0-liter MultiJet II diesel engine paired to manual and automatic gearboxes.

[Source - BusinessStandard.com]