Tata Motors appoints Lionel Messi as global brand ambassador - IAB Report

03/11/2015 - 10:15 Tata Nano, Tata Bolt, Tata Zest, Tata Motors Karthik H

Messi will reportedly star in the commercial for the forthcoming 'Kite'.

In an attempt to increase and improve its international footing, Tata Motors has announced that it has appointed Lionel Messi as its global brand ambassador for its passenger vehicles.

Mayank Pareek, president for passenger vehicle business unit of Tata Motors is seen here presenting a jersey to its first ever global brand ambassador.

Known either as the parent company of Jaguar Land Rover or as the producer of the Tata Nano, Tata Motors' international exposure is mostly limited to the countries it exports to. Appointing somebody as globally recognisable as Lionel Messi, therefore, would help the company springboard into global minds. The company has been silent on what kind of activities Messi will be made to undertake as its new ambassador.

Incidentally, it is also the first Indian brand that the Argentinian footballer has been appointed a brand ambassador of.

The company's passenger vehicle business will be undertaking a brand association campaign at the global level for the first time in its history and, incidentally, this will be Messi's first-ever official association with an Indian company. The long-term partnership will be for Tata Motors' range of passenger vehicles in the global market.

Part of a larger advertising campaign, titled "#madeofgreat", the company will also release official merchandise to this effect soon, a press release says.

Tata Motors Lionel Messi Brand Ambassador - Press Release

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