Tata Motors not satisfied with 10,000+ orders for the Harrier - Report

Tata Motors has more than 10,000 pending orders for its latest model - the Harrier. The company had started taking pre-orders for the C-SUV in October and launched it in January.

The latest development was revealed by Guenter Butschek, Managing Director, Tata Motors. In a conversation with The Economic Times, he said: “We have more than 10,000 pending orders, which is extremely strong.” The company had expected the new SUV to have a higher demand:

Could we have done better, sure. I would have loved to. From my own expectations of delivering exceptional quality, we did not meet expectations, but we were good so far and improving every day.

Tata Motors will take some time to clear the backlog of orders for the Harrier. “We are booked for the next four months and I think that is a good show,” Butschek said. Around the same time, the Altroz will go on sale, followed by the Buzzard a few months later. So, it looks like the company is busy this entire calendar year.

By the end of February, Tata Motors had dispatched no more than 2,000 units of the Harrier. Butschek said that there were some minor niggles with the Harrier but they were taken care of at the dealer end. To appeal to a wider band of customers seeking more comfort from the SUV, the company will introduce an automatic transmission and a sunroof, he confirmed.

Also Read: Tata Altroz EV likely to be priced above INR 10 lakh

The Tata Harrier is available in XE, XM, XT and XZ grades, priced at INR 12.69 lakh*, INR 13.75 lakh*, INR 14.95 lakh* and INR 16.25 lakh* respectively.

*Ex-showroom Delhi

[Source: auto.economictimes.indiatimes.com]