IAB Report - Tata Motors announces 10,000+ bookings for Zest

02/09/2014 - 14:38 Tata Zest, Tata Motors Anjan Ravi

Three-month waiting period for Zest diesel AMT.

Tata's make-or-break product, the Zest, has received over 10,000 bookings since July 19, the company's official Twitter account posted today. Furthermore, the Zest Revotron petrol has a waiting period of 4-6 weeks, while the diesel AMT (automated manual transmission) commands a 3 month waiting.

Tata Zest Diesel F-Tronic AMT Review front quarter — The Zest's deliveries commenced last month. The launch was on August 12.

The Zest went on sale on August 12, and is available in petrol and diesel engined variants. The petrol variants see Tata's new 1.2-liter turbocharged Revotron engine producing 90 PS (88.7 bhp) and 140 Nm of torque. It is matched to a 5-speed manual transmission.

The Zest diesel is powered by the Fiat-sourced 1.3-liter Multijet engine producing 90 PS (88.7 bhp) and 200 Nm of torque. A base variant with 75 PS and 190 Nm of torque is also on offer. The diesel is available with 5-speed manual and automated manual transmissions.

Tata Zest Diesel F-Tronic AMT Review dashboard — The diesel AMT commands a waiting period of 3 months.

Also read: Our review of the Tata Zest Revotron Petrol and Zest diesel AMT

The Zest lands in a crisis situation for Tata Motors whose domestic sales in the passenger vehicles segment was at just 10,975 units last month. Sales slipped by 5 percent compared to August 2013. Passenger car sales were at 8,229 units (down by 6 percent) while utility vehicles sales were at 2,746 units (down by 2 percent).