IAB Report - Tata Motors announces 10,000+ bookings for Zest

Three-month waiting period for Zest diesel AMT.

Tata's make-or-break product, the Zest, has received over 10,000 bookings since July 19, the company's official Twitter account posted today. Furthermore, the Zest Revotron petrol has a waiting period of 4-6 weeks, while the diesel AMT (automated manual transmission) commands a 3 month waiting.

The Zest went on sale on August 12, and is available in petrol and diesel engined variants. The petrol variants see Tata's new 1.2-liter turbocharged Revotron engine producing 90 PS (88.7 bhp) and 140 Nm of torque. It is matched to a 5-speed manual transmission.

The Zest diesel is powered by the Fiat-sourced 1.3-liter Multijet engine producing 90 PS (88.7 bhp) and 200 Nm of torque. A base variant with 75 PS and 190 Nm of torque is also on offer. The diesel is available with 5-speed manual and automated manual transmissions.

Also read: Our review of the Tata Zest Revotron Petrol and Zest diesel AMT

The Zest lands in a crisis situation for Tata Motors whose domestic sales in the passenger vehicles segment was at just 10,975 units last month. Sales slipped by 5 percent compared to August 2013. Passenger car sales were at 8,229 units (down by 6 percent) while utility vehicles sales were at 2,746 units (down by 2 percent).